Indianapolis website design advice is usually written for restaurants and boutiques. A big share of the city's small firms sell to other businesses instead: a machine shop that makes parts for a bigger manufacturer, a commercial cleaning company with office contracts, an electrical contractor who bids on tenant build-outs, a pallet supplier, a fleet repair shop. Their customers are purchasing managers, property managers and general contractors, and those buyers do their homework online long before anyone calls.
Dominion Web Design Pro writes websites for those firms, and for the storefronts too. Maurice Johnson writes every page by hand from Big Sandy in East Texas, you see a free demo first, and the price is one time: $497, $997 or $1,997.
A city built on moving things and making things
"The Crossroads of America" has been Indiana's state motto since 1937, and Indianapolis adopted it as the city's slogan in 1988. It still fits. I-65, I-69, I-70 and I-74 all reach the city, and Indianapolis International Airport is home to FedEx's second-largest hub. The Indy Partnership, the region's economic development group, names advanced manufacturing and logistics among the region's core industries, with logistics concentrated in air transportation and in storage and fulfillment.
Big employers draw the headlines, but every warehouse and plant needs suppliers. Around them sits a ring of small companies: maintenance contractors, staffing firms, industrial cleaners, sign shops, electricians, trucking outfits, packaging suppliers, IT support shops. Indiana counted 569,851 small businesses in the SBA Office of Advocacy's 2024 profile, 99.4% of all businesses in the state. Many of them never sell a thing to the general public.
How a business buyer checks you out
Business buyers do most of their research alone. Gartner, the research firm, found in a 2018 survey that B2B buyers spend only about 17% of their buying time meeting with potential suppliers, and that time is split among every supplier they are considering. The rest goes to independent research, online and off, and to talking it over with their own team.
For a small supplier that is a real problem. The facilities manager comparing three commercial cleaners will look at your website, maybe forward it to a boss, and cut the list to two before picking up the phone. If your site is a single page with a logo and a phone number, you may never hear that you were considered.
What you do, in their words
Name the services and the industries you serve, using the terms buyers search for, not internal jargon.
Proof they can verify
License numbers, insurance, safety programs and the area you cover. Only what is true, stated precisely.
An easy next step
A quote request form with the fields you need, plus a named person and a number that is one tap away.
Indianapolis website design inside Unigov
Indianapolis has an unusual shape for a big city. Since January 1, 1970, the city and Marion County have operated as one consolidated government known as Unigov, created by the state legislature without a local referendum. A few places inside the county kept their own city or town government, including Beech Grove, Lawrence, Southport and Speedway.
For a business owner that has a practical effect on searches. An address can say Indianapolis while a buyer thinks of it as Castleton, Irvington or the Eastside, and suburbs just outside the county line, such as Carmel, Fishers and Greenwood, are separate cities that people search by name. A supplier who delivers across the region should have pages that name those places, not just the city.
For the storefronts in Indy's cultural districts
Not every Indianapolis client sells to other companies. In 2003 the city named its first cultural districts: Broad Ripple Village, the Canal and White River State Park, Fountain Square, Mass Ave and the Wholesale District. Indiana Avenue followed in 2004. The downtown districts are tied together by the Indianapolis Cultural Trail, and the Monon Trail runs north to Broad Ripple.
A gallery on Mass Ave, a bar in Fountain Square or a coffee shop in Broad Ripple lives on walk-in traffic and on people searching the district by name. Those sites need hours, a map, photos of the real space and the district named clearly. The work is different from a supplier's site, and the pages should be written differently.
Choosing an Indianapolis web design company, including us
Before hiring anyone, from a one-person shop to a large Indianapolis web design company, ask how the site will answer a buyer's questions. Then compare what you get for the price:
- Starter, $497Five pages, one of them a service area page, a contact form that emails every lead, titles, descriptions and a sitemap submitted to Google. Live in 7 to 14 days.
- Pro, $997Ten pages with a photo gallery, local SEO setup with schema and Google Business Profile, ten city pages, your Google reviews shown on the site. The AI chat widget is free for 14 days, then $297 a month.
- Agency, $1,997Keyword research across your service area first, then a page for each town and service pair worth having, delivered in waves with the first live inside two weeks, plus custom design. AI phone agent setup is included; the agent is free for 7 days, then $297 a month for up to 750 minutes, cancel any time.
Every price is one time. Hosting, maintenance and updates are included while you keep the AI agent, or $49 a month without it. We do not sell page counts; a few pages that answer buyers well beat a pile of thin ones. Google's own guidance says local results depend on relevance, distance and prominence, and no designer can promise a ranking. What a good site can do is make it obvious what you do and where.
Free business help in Indianapolis
- Indy Chamber. Its Business Ownership Initiative makes microloans and offers coaching to early-stage and underserved owners in Indianapolis, and the chamber runs the Central Indiana Women's Business Center.
- Indiana Small Business Development Center. Free advising, market research and business planning help; the Central Indiana office is hosted at Butler University.
- SCORE Indianapolis. Volunteer mentors and workshops across Central Indiana, an SBA resource partner.
Straight answer on location: Dominion Web Design Pro has no office in Indianapolis. Maurice Johnson builds every site from Big Sandy in East Texas and delivers it remotely, by link, phone and email.
If a buyer of yours expects an in-person kickoff, a local firm is the better fit, and that is a fair reason to choose one. Otherwise call (903) 636-7511 any hour. The AI receptionist answers and transfers you to Maurice when you ask about a website preview or ask for him.
Tell us what you sell, who buys it and the area you deliver to. The demo shows how your site would answer a buyer.
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