What contractor website design should actually do
Good contractor website design has one job: when a homeowner finds you, it gives them enough reason to pick up the phone instead of the next result. A person with water in the kitchen or a half-finished deck does not compare twelve contractors at a desk. They search, skim a few sites on a phone in a few seconds, and call whoever looks real, nearby and able to do the job. Most of the deciding is done before your phone rings.
That is why we build contractor sites around three things a homeowner looks for: photos of work that is plainly yours, a clear list of the jobs you take, and a phone number they can tap without hunting. Everything else is secondary.
Dominion Web Design Pro builds these sites for general contractors, remodelers, builders and tradesmen. Maurice Johnson writes every page by hand for your business and the towns you cover, and you see a working demo before any money changes hands.
What a website for a contractor needs, and what it can skip
Not a lot, and less than most agencies will try to sell you. Here is the short list we build every contractor site from. If a page or feature is not on it, it has to earn its place.
Photos of your own jobs
Not stock and not renderings. Pictures from your phone, ideally before and after, taken before you pack up the tools. Real job photos are the biggest single difference between a site that reads as an actual company and one that reads as a template. They cost nothing but the habit.
A page for each service you sell
One page that lists eight services tends to rank for none of them. Separate pages for kitchen remodels, bathroom remodels and room additions each have a chance at their own searches, because that is how homeowners type.
A number that works with one tap
Most of your visitors are holding a phone, often standing in the yard looking at the problem. The number should be a tap-to-call link at the top of every page, never an image and never text they have to copy.
Some honest word about price
You do not need a rate card. A starting figure, a typical range or a plain explanation of what moves the number is enough. People reading about price have already decided they want the work done, and those are good leads to keep.
The towns you actually drive to
A service area section on every page, and a dedicated page for each town worth targeting. Not two hundred towns you would never drive to: the ones you want work in.
Speed on a phone
A page that takes several seconds to show anything loses people standing in a driveway. We compress photos, serve them in modern formats at the right size, and keep the code lean.
What you can usually skip: animated sliders, a blog nobody will write, stock photos of smiling models in hard hats, and a "portfolio" page with three pictures in it. A short gallery of real work on each service page does more.
A page plan for a typical contractor site
This is the kind of plan Maurice drafts before writing a word. Yours changes with your trade, your towns and what the keyword research shows.
| Page | What it is for | What goes on it |
|---|---|---|
| Home | The first impression for anyone who searches your name | What you build, where you work, your best job photos, the phone number and a short way to request an estimate |
| One page per service | Showing up when someone searches that exact job | How you do that job, what affects the cost, photos from those jobs, questions homeowners ask about it |
| About | Answering "who is this, and will they show up?" | Who runs the crew, how long you have worked the area if you want to say, licenses or registrations your state or city requires |
| Service area and town pages | Searches with a town name in them | The towns you cover and, on Pro and Agency, a researched page for each town worth having |
| Contact | Turning a visitor into a call or a form | Tap-to-call number, a short form that emails you, hours and the area you serve |
A small remodeler might need five pages. A general contractor covering a whole county with six services might need forty. That difference is the reason the three packages exist.
Why we will not sell you two hundred city pages
A common pitch in web design for tradesmen goes like this: a page for every service in every town in the metro, generated automatically, three hundred or more chances to rank. It is cheap to produce, which is exactly why it is offered.
The trouble is that Google has no obligation to index pages that only swap a town name. Many of those pages end up in Search Console listed as "Discovered, currently not indexed," which Google's own help describes as a page it has found but not yet crawled. Pages can stay in that state for a long time. Two pages that share most of their wording give Google no reason to spend time on either one.
So we work the other way. Every town page is researched first: the town's business makeup, its main roads, why someone there would search the way they do. Then it is written from scratch. It is slower, and it is why the Pro package has ten city pages and Agency usually lands between thirty and sixty instead of three hundred. If someone offers you a contractor website with two hundred city pages included, ask them how many are indexed on the last site they built. You can read more on how city pages work.
The three things most contractors are missing
- Reviews, asked for at the right momentFor anything typed with "near me," the map results sit near the top, and reviews help decide who gets the call. BrightLocal's 2025 consumer survey found only 4% of people say they never read online reviews. Asking is free. The best time is when the job is done and the customer is standing in front of it, pleased.
- Somebody, or something, answering the phoneA homeowner who reaches voicemail often calls the next result instead of waiting. Whatever you do about the website, fixing missed calls is worth doing. If you are on a roof or under a house all day, that is what the AI phone agent on the Agency plan is for.
- Owning your own siteA lot of contractors are renting. The site lives on an agency's platform, the domain sits in someone else's account, and when the monthly payment stops it all disappears. Ask whoever built yours one question: if I stop paying you, what do I keep? With us the answer is the whole site.
Which package fits your contracting business
Starter, $497 one time
A solo tradesman or small crew with a handful of services in one area. Five pages written for you: home, services, about, contact and service area, with a contact form that emails every lead and your Google Maps and hours on the page. Ready to review in about 2 days.
Pro, $997 one time
The usual fit for a contractor who covers several towns. Ten pages with a photo gallery for your job pictures, ten researched city pages, schema markup and Google Business Profile setup, Google reviews shown on the site, and the AI chat widget, free for 7 days and then $297 a month if you keep it.
Agency, $1,997 one time
A larger outfit with many services across a wide area. Keyword research across the whole service area first, then a hand-written page for every town-and-service pairing the research says is worth having, usually 30 to 60 pages in waves. Includes AI phone agent setup; the agent is free for 7 days, then $297 a month with 500 minutes included and 25 cents a minute after that, cancel any time.
Hosting, maintenance and updates are included while you keep the AI agent. Without it they are $49 a month. The full side-by-side list is on the pricing page.
How a contractor site gets built here
- Ask for the demoGive your business name and what you do on the demo page, or call (903) 636-7511.
- Look at it on your phoneYou get a link to a site built for your business. Show it to whoever you show things to.
- Pick a package or walk awayStarter, Pro or Agency, one-time price. If it is not right, you owe nothing.
- Maurice writes and builds itEvery page written by hand, then launched on your domain, usually within about 2 days for Starter.
What Maurice needs from you is mostly what is already in your phone: job photos, the list of services you want more of, the towns you will drive to, and your license or registration numbers if your state or city requires them. He writes the words. You read them and tell him what is wrong. The whole process is laid out on how it works.
About the phone line: (903) 636-7511 is answered any hour by an AI receptionist. Ask about a website preview, or ask for Maurice or a person, and it transfers you to Maurice.
Want to see it before you decide? Ask for the free demo and look at a contractor site built for your business on your own phone.